Sportingbet Merges with GameAccount Network
Sportingbet, the onine gambling group, has teamed up with GameAccount Network to combine their backgammon players. This will allow Sportingbet to reap the liquidity that will come from working with other online sportsbooks and poker/casino operators. The Game Account 2007 software has upgrades that Sportingbet’s backgammon players can take advantage of. It has enhanced navigation, side games and more information for tournament players. It will be easier for players to search the site and find tournaments as well as register for those tournaments.

Players who do not have time to enter long drawn out tournaments can take advantage of the side games. There will also be money play cash games and move histories will be available for download so players can view them.

'This move combines all our backgammon players in one place,” said Paul Roberts, Group Director of Products for Sportingbet. GameAccount offers browser-based backgammon software with a particular strength in cash games, tournaments and localization for European markets. This deal gives our players access to one of the largest backgammon communities in Europe equipped with tournaments and fits with our strategy of consolidating our supplier base to a smaller number of strategic partners, thus providing our customers with the best possible experience.'”

“Our continued focus on backgammon is delivering results with excellent yields per active player day,” said Dermot Smurfit, Chief Operating Officer for GameAccount. Our network-wide tournaments allow all licensees to offer better-value tournaments compared to any stand-alone operator.”

With the new options available now for players through GameAccount, players should have an easier and more desirable playing experience. Sportingbet is looking to improve their players experience and GameAccount seems to be the way to go. Whether you are a seasoned player or newbie, Sportingbet’s merger will be beneficial to all.

- 2007-11-23


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